Redefining the product range, application and brand that encapsulates an innovative product that has been used in the construction industry for over 15 years. The seamless surfaces span a range of high quality and versatile floor, wall, ceiling and joinery overlay systems. Traditionally appealing to the builder specifier market, the brand and offering has been transformed to better represent the design focused application the product is capable of. Undertaking a renaming process as well as refinement of the product range has enabled Alt to realise the true market for the product being Architects and Designers.