Little Group
Designed by Mim Design and located in South Yarra, Little Group’s offices reflect both the Group’s understanding of the residential development market, and the innovation for which they are known. As such, the interior philosophy adopts the comfort and feeling of a residential ‘home’; to create a personal yet timeless interior. Latitude wayfinding concept produced a layer of signs and graphic language that complement the award-winning interior, create an intuitive wayfinding experience and a confident extension the Little Group brand.
Taking inspiration from the Little Group logo, Latitude developed a multitude of sculptural signage forms and linear graphic patterns to help define the Little Group workplace identity. As an extension to the signage forms, a custom numbering and icon system was designed that continued to define the sense of place and brand.
Project scope:
Wayfinding strategy
Signage design
Visual Language
Project management
Project collaborators:
Signage: Diadem
Client: Little Projects
Interiors: Mim Design
Photographer: Peter Clarke