A household name within Australia for quality Italian appliances, Smeg was looking to create an environment and space that could better engage the audience at Australia’s premier design exhibition, DENFAIR. The response was to create a linear modernist structure that provided a floating panellised wall system that defined the space. Within the space the product was given the opportunity for interaction and engagement. The stand takes in all opportunities within and around the space including lighting rigging as part of the overall experience.